Art needs advocates. After devoting your time, passion, and budget to the creative cause, making sure your work has a life in the marketplace is crucial. Our Publicity & Marketing team has an extensive network of reviewers, performers, radio stations, blogs, music directors, and more, and we develop impactful marketing plans while providing our artists with promotional tools, tips, and training to implement along with us.
Meet the Press
Gramophone MagazineBBC Music MagazineNew York TimesLos Angeles TimesBoston Globe
Probing for pithy particulars to provoke the press? Our team listens not only to your music but to you, and we’ll work together to create concise, catchy, and accurate promotional copy for your work.
PARMA’s own digital sales sheet, referred to as an Electronic Press Kit (EPK), provides information including audio files, liner notes, biographies, and scores/parts.
PARMA artists receive access to our Promotional Toolkit, which includes recommendations on best practices in today’s marketplace, educational digests, industry developments, materials for use in social media, and more.
Our team clips and delivers instances of press coverage, including reviews, airplay, features, and posts, and at the end of each business year PARMA sends our artists a comprehensive Impact Report including press results, royalties, statistics, and more.
