PR & Marketing

“If you build it, they will come" is a great line from a wonderful movie, but all art needs advocates to capture the public’s attention. After you’ve made an investment of passion, energy, time, and money into a great recording, it is all the more important to be sure that your music gets to where it needs to go – into the hands of listeners, reviewers, radio stations, music directors, performers, and audiences everywhere.

 

PARMA has an established track record of generating results, and our music and artists have been featured in press outlets such as Gramophone, BBC Music Magazine, New York Times, Los Angeles Times, Boston Globe, Musical America, WQXR, WETA, NPR, ABC, CBS, NBC, PBS, Windows Media, and the Billboard/Soundscan charts, among others.

 

We will work with you to develop a smart and effective marketing campaign, aimed at achieving maximum visibility for you and your music.

 

PARMA utilizes a digital version of a sales sheet, referred to as an Electronic Press Kit (EPK). The EPK provides much more information to press outlets, including not only audio files, but also liner notes, bios, and scores commonly included in our Enhanced Catalog Page.

click here to see an example of an EPK

       PARMA’s Marketing services include:

  • Creation of promotional copy
  • Creation of promotional materials, including an Electronic Press Kit (EPK)
  • Development of targeted marketing campaigns
  • Inclusion in PARMA’s extensive network of press outreach
  • Artist social media assessments
  • Provision of promotional toolkit and recommended self-promotion tactics
  • Worldwide distribution
  • Notification of album reviews and airplay
  • Annual reporting of album sales royalties

In the past year we have:

Received over 2.12 million streams and downloads of our clients’ released music

Garnered a 67% increase in the number of radio station plays of our artists’ music

Realized a 43% increase in the number of reviews for our artists

Experienced an increase of

62% in physical sales of our clients’ albums

What the Press is saying

Gramophone Magazine Review

CONFERENCE OF THE BIRDS Sheffer, Jonathan

 

"… Sheffer's discerning instincts for atmosphere and colour give the score its own glistening and touching identity. As much fun as it is to hear DiDonato go to town as narrator, the orchestral version is an opportunity to savour the delightful… effects that Sheffer weaves so deftly into his nuanced sonic fabric." - Gramophone

 

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click here to visit the catalog page

The Strad Review

Trio Céleste

 

In Dvořák’s ‘Dumky’ Trio, the players contrast sparkling exuberance in the fast sections with heart-rending tragedy in the slow ones… - the strad

 

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click here to visit the catalog page

Gramophone Magazine Review

ABRAZO: The Havana Sessions

Miller, Timothy Lee; Bowyer, Don; Beck, Bunny; Bourland, Roger; Carollo, John; Brandman, Margaret; Mobley, Mel; Murray, Michael

 

 

"Parma Recordings' daring foray into the Cuban music scene… unleashes 85 minutes of the kind of cross-cultural, jazz-oriented energies, styles and attitudes that are becoming increasingly intoxicating to North American classical music aficionados seeking music they can get up, move around and even dance to." "...Bob Lord's embrace of music by mostly American composers and a dazzling roster of Cuban musicians... continues Parma's forking away from conventional classical music notions into territories that address the repertoire needs of emerging ensembles and the kinetic energy of their audiences." - Gramophone

 

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click here to visit the catalog page

 

Kathodik Review

BLURRED BOUNDARIES Apollo Chamber Players

 

"Their interesting project… takes form in this CD through beautiful designs, rich in rhythmic freshness, executive precision, virtuosity and tonal clarity." - Kathodik

 

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click here to visit the catalog page

Audiophile Audition Review

VISIONS ETERNAL Juneau, Thomas

 

"Juneau's harmonies… are constructed with such care so that no note is superluous, and the results bring shivers and exaltation." - Audiophile Audition

 

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click here to visit the catalog page

Gapplegate Classical-Modern Music Review

TE DEUM Kaviani, Nicolas

 

"This is music of great drama and impact, a post-Romantic tour de force that unleashes some blockbuster power." - Gapplegate Classical-Modern Music Review

 

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click here to visit the catalog page

Gapplegate Classical-Modern Music Review

96 STRINGS AND 2 WHISTLES Brickman, Scott

 

"Each work stands out as syntactically lucid, nicely put together, expressively profound Anyone with a penchant for modern chamber music will find this one consistently worthwhile and original." - Gapplegate Classical-Modern Music Review

 

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click here to visit the catalog page

 tell us about your project

© 2017 PARMA Recordings, LLC, all rights reserved. PARMA Recordings, the PARMA logo, Navona Records, the Navona Records logo, Ravello Records, the Ravello Records logo, Big Round Records, the Big Round Records logo, Ansonica Records, the Ansonica Records logo, PARMA Licensing, and the PARMA Licensing logo are registered trademarks and/or registered trademarks of PARMA Recordings, LLC.

 

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CONFERENCE OF THE BIRDS

BLURRED BOUNDARIES

VISIONS ETERNAL

TE DEUM

96 STRINGS AND 2 WHISTLES