Quick and easy recognition through professionally designed visual branding is important for any artist looking to reach a larger audience. Whether we are designing one album or launching a multi-installment series, PARMA develops graphics with the bigger, long-term picture in mind. Through consistent use of type styles, colors, imagery, and framing devices, the visuals we create can have a life well beyond a single album cover. Our integration of Design and Marketing strategies is a tremendous benefit to our artists, made possible to our “all under one roof” holistic approach to artist promotion.
Looking to brand a series of albums or create a consistent identity for yourself across all your visual communications? We can help!
It is no secret: today, more music is being purchased digitally then physically. PARMA recognizes the importance of being optimized to reach this larger consumer base and standardly creates a robust online catalog page for each album. Dubbed the Enhanced Catalog Page, this site is branded to visually connect with your physical album, and is a powerful asset for telling your release’s unique story. All information from your physical release is made available here, additionally, the online format is ideal for adding contextual multi-media such as audio, images, videos, scores, and purchase links. Have more to say than will fit into a CD booklet? No problem, we can include it on your Enhanced Catalog Page!
The Enhanced Catalog Page is also the perfect support mechanism for digital-only releases, making notes and other content that would be otherwise homeless or disconnected available in a cohesive package from the label.
When it comes time to tell the world about your album, the Enhanced Catalog Page is also a powerful promotional tool. The site is easily shared through social media or emailed to specific contacts and will provide the complete story behind your album.
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